Trader Joe’s and the speculoos cookie butter jar

This peculiar chain of supermarkets, widely known in the United States, Trader Joe’s, in its store in the Chelsea district – NY, plans to put on sale an original product that is already widely accepted in other stores and in other countries (the jar of butter speculoos biscuits, and the question is how to consider the costs to set the sale price, especially the costs of the structure of the store, in addition to the specific ones related to the product.