Sustainability at Ingka Group (IKEA): Breaking paradigms down

IKEA was undertaking the most significant overhaul in its history under the principles of becoming more affordable, accessible, and sustainable. One of Ingka Group’s main challenges in creating value was how to be omnichannel, i.e., how to create a business model that, on the one hand, optimized the company’s existing assets and, on the other, made it possible to develop new channels. However, the greatest challenge was climate change. IKEA had committed to being climate positive by 2030. Inspired by that vision, they worked to become positive for people and the planet. But their journey had just begun. There was much to do to develop a sustainable business model.