Pazo de Vilane defining the 2026-2028 strategy

Pazo de Vilane is a leading family-owned producer of free-range eggs in Spain, with a business model based on sustainability, animal welfare, and rural development. In 2025, the company has 235,000 hens, produces 63 million eggs annually, and generates €11 million in revenue, with high profitability.
The sector has become increasingly competitive due to the entry of large-scale producers and private-label brands. The differentiation of free-range eggs has diminished, increasing price pressure and the bargaining power of retailers. The company also faces health and biosecurity risks, particularly avian influenza.
Its 2026–2028 plan aims to grow to 300,000 hens while maintaining an EBITDA margin of 20%. The key challenge is to scale profitably without losing its identity, differentiated positioning, or positive impact.