Deoleo: leading the global olive oil market in a volatile environment

Deoleo, the world leader in olive oil and owner of the main brands in the category, was entering a new phase starting in 2025 following the refinancing of its debt. The difficult financial situation the group faced in 2019 was now behind it, as well as a turbulent period caused by the extremely poor harvests of the 2022/23 and 2023/24 campaigns.
In this new stage, the company faced critically important challenges: How to manage raw material volatility? Vertical integration, geographic or product diversification? What impact would the anticipated “tariff wave” have following the arrival of President Donald Trump to power in the United States? How to defend the value of the company’s brands? How to innovate within the category?