Booh (B). The evolution

Booh Food is a basis to discuss the company’s business model, start-up, and expansion plan. With the COVID pandemic, the environment changes, and some barriers to the company’s development appear, like the collapse of take-away and the office food delivery segment. At the same time, Booh has the opportunity to provide service to the kitchen of a prestigious restaurant that does not trust the inconsistent ecosystem of self-employed delivery people of regular delivery services. Booh seizes this opportunity. Booh Food (B) aims to analyze the consequences and implications of this decision on the company’s future plan and recommend the way forward.