Recover: circular fashion for all

In January 2023, at RECOVER Textile Systems headquarters in Banyeres de Mariola, in Spain’s Alicante region, Alfredo Ferre had a lot on his mind. As RECOVER’s CEO, Ferre was responsible for leading the company towards the goal for which it had been established some two years earlier. RECOVER sought to become the global leader in textile recycling, firmly establishing the superiority of its mechanical processes over the chemical procedures used by others. RECOVER had already developed a superior, proprietary process and product, but had only recently secured the financial backing it would need to create a comprehensive ecosystem that would allow it to scale. Amid a rising demand for post-industrial, pre-consumer and post-consumer textile recycling waste, RECOVER saw the opportunity to position itself as the leading global ingredient brand in the industry. Ferre and his team would have to determine the best strategies to seize the moment.