Pernod Ricard: Distilling data & AI to unlock the magic of human connection.

The Pernod Ricard case examines how the company has implemented a digital transformation supported by artificial intelligence to optimize its marketing and sales strategies. Tools such as Matrix, D-Star, and Vista Rev-Up have enabled the company to predict the impact of its commercial actions and adjust its resource allocation in real time. The case also addresses the challenges of adopting these technologies in smaller markets and the potential incorporation of generative artificial intelligence. Through this evolution, Pernod Ricard aims to remain competitive in an increasingly complex global environment..