Encirc

Quinn Glass was one of the most valuable divisions within the emporium of entrepreneur Sean Quinn, from County Fermanagh. In April 2011, the control over Mr. Quinn’s business was transferred to a consortium of investors that included the Irish Bank Resolution Corporation (IBRC). In 2015, the Spanish glass manufacturer Vidrala bought the company and renamed it using the new brand Encirc. The case lets participants analyze the strategic fit between the acquiring company (Vidrala) and the company being acquired (Encirc), competitors in the same industry (glass containers manufacturing and marketing) with two very different business models