In February 2014, the management at Anecoop (the largest horticultural cooperative in Spain and one of the world’s largest operators in this sector) reflected on the company’s latest results, the best in its history. To what extent was this performance the result of the actions undertaken in recent years? What new challenges did the cooperative face, and what lines of work should be taken to address them?
The present case study describes the origins and evolution of this second-tier cooperative. It also analyses the main challenges and trends of the market and the environment, and the extent to which these could impact the organization.