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San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


CAEI: Driving innovation and profitability in the agricultural sector

29/11/2017
Antonio Villafuerte Martín| Jose Antonio de Cote
CAEI is the second largest producer of sugar cane in the Dominican Republic. In 2010, it undertook a strategic business transformation that resulted in CAEI being, by 2017, one of the most profitable and competitive companies in the sugar industry in the Caribbean. This was achieved mainly thanks to the incorporation of new technologies, the innovations introduced in processes, and a radical change in the way employees were treated and motivated. The case study describes this transformation, as well as the challenges facing the company (and the industry as a whole) in 2017. Difficulties include the WHO recommendations on reducing sugar consumption, competitive dynamics in the international scene, and changes in international trade agreements.

Topics

Productivity Agribusiness Change Management

Areas

Sales Management

Language

Inglés

Type

Caso

Pages

26

Code

MI-157-E

Resources

Pdf Notas del instructor Vista previa

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