The strategic reflection program for business owners and executives in the Portuguese Food & Agribusiness sector
Board members, chairs, general managers, executives and middle managers from companies across the food value chain.
From 10 December 2026 to 19 February 2027
PAS · Portugal AgriFOOD Seminar
PAS Portugal is a strategic reflection program for business owners and executives across the agri-food value chain. Over four modules, participants analyse the sector’s main trends and challenges, compare experiences and reflect on their implications for the future of their companies.
The PAS Participant Profile
Who is it for?
PAS Portugal is aimed at business owners, administrators, general managers, executive committee members and executives with significant responsibility or growth potential in companies across the Food & Agribusiness value chain, regardless of size or legal form. It brings together participants from the primary sector, industry, distribution and auxiliary services.
Three reasons
What does PAS Portugal offer?
Strategic perspective, Food & Agribusiness specialization and learning among business owners and executives.
Methodology
Learning by making decisions: the Case Method
Participants analyse real business situations, first individually and then with their team. In the classroom, the professor leads a debate in which different experiences and points of view are contrasted. A practical methodology that broadens perspective and improves the ability to analyse and decide.
Individual study
Teamwork
You test your analysis in a group with executives from other links in the chain. That is where the angles you had not seen appear.
Classroom debate
An open debate led by the professor. Technical notes and conference-discussions support the discussion.
Application to your company
You close each case with judgment you can apply to your company from the next day. Practical and action-oriented, by design.
Curriculum
Academic Content
Understand the major changes reshaping the agri-food value chain, anticipate their impact on different business models and identify the risks and opportunities they create for companies’ futures.
- Economic, social and environmental change
- Consequences for strategy and the future of companies
Four modules of a day and a half: intensive, practical and action-oriented, designed for professionals with little time.
Broaden your business perspective and reflect on the decisions shaping the company’s development and continuity, from strategy and governance to leadership and the relationship between ownership and management.
- Strategy, governance and leadership
- Ownership, talent and business continuity
A joint initiative of San Telmo, Caja Rural del Sur, Agrimútuo and Iberian Agri Conferences.
Understand how markets and channels are evolving to revitalize the value proposition, strengthen branding and differentiation and identify opportunities for profitable growth. Explore how artificial intelligence, digitalization, biotechnology and other emerging technologies are transforming business models, and reflect on their implications for strategy and competitiveness.
- Markets and consumers: value proposition, differentiation and profitable growth
- Innovation and technology: artificial intelligence, digitalization and biotechnology applied to the business model
Exchanging experience with participants from different companies and links in the chain enriches the reflection and leads to better decisions.
Who will lead the sessions
San Telmo faculty will accompany participants throughout the program and lead the classroom debates, bringing a strategic view of the business and deep knowledge of the Food value chain.
The experience of our participants
Jerónimo Martins, FIPA, PortugalFoods: they have already sat in that room
Business owners and executives from different companies across the agri-food value chain share their experience of PAS Portugal.
PAS Portugal in figures
What happens after completing the PAS.
Request Information about PAS Portugal
Frequently Asked Questions
Complete the form to contact the Program team directly.
How is it organized to be compatible with professional activity?
Yes. The Portugal AgriFOOD Seminar (PAS) is designed for executives of Food & Agribusiness SMEs and cooperatives who want to develop a more strategic perspective without stepping away from the day-to-day management of their organizations.
Its methodology, based on the Case Method, combines individual study, teamwork and general sessions on real cases, in a format adapted to professionals with little time available. The program is structured in four on-campus modules of two days each, making it easier to combine with professional activity.
Where is it held and in what language?
PAS consists of four on-campus modules held between Lisbon and Seville, with the opening session in Lisbon.
The program is taught in Portuguese and Spanish, depending on the professor leading each session. Sessions run approximately from 09:30 to 18:15 on the first day and from 09:00 to 12:45 on the second.
Who can take part?
PAS is aimed at decision-makers in Food & Agribusiness SMEs and cooperatives, especially executives, administrators, chairs, general managers and other professionals with significant management responsibilities.
Its goal is to help participants broaden their overall view of the Food value chain, develop strategic capabilities and strengthen their management skills.
How much does it cost?
The registration fee is €3,950, a reduced amount thanks to the sponsorship of Caja Rural del Sur and Agrimútuo. Without this support, the program would cost €8,850.
Registration includes teaching materials, accommodation, working lunches, coffee breaks, a networking cocktail and participation, at no additional cost, in the Iberian Agri Conferences and Alimental events (attendance optional). To confirm your place, a €500 deposit must be paid within fifteen days of registration, with the remaining amount settled before the program begins.