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San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


04/11/2020
Mercedes González Dugo  |  Antonio Villafuerte Martín

Personal Food era una startup nacida con el objetivo de desarrollar “alimentos del futuro, a través de probióticos”. El primer producto de Personal You era newyou., un chocolate de alta calidad, probioticado, con notables beneficios para la salud, que aseguraba a los consumidores un producto 100% sostenible.
Los socios habían intentado...

Topics

Innovación en alimentación Introducción de innovaciones Plan comercial Startup

Areas

Sales Management

Language

Español

Type

Caso

Code

MI-218

Resources

Pdf Notas del instructor Vista previa Audio
02/11/2020
Julio Audicana Arcas  |  Marisa Martínez Jiménez

By 2020, ALIBABA was the most powerful technology company in China and one of the leading companies on the planet. Its goal was to facilitate business anywhere in the world by creating an ecosystem where each company was free to set its own strategy. Alibaba’s bet on Spain, a bridgehead for Europe, was taking-off the ground during times of...

Topics

New Retail Digital Ecosystem Digitalization Alibaba Aliexpress E-Commerce

Areas

Production, Technology and Operations Management

Language

Inglés

Type

Caso

Code

PI-211-E

Resources

Pdf Notas del instructor Vista previa
02/11/2020
Bassem Nwelati Artillo

Henri Hamelin has demonstrated his ability to acquire companies, grow them beyond the capabilities of their previous managers, and, in two cases, sell them successfully. It is worth noting that Henri lacked any specific knowledge and experience in the sectors and businesses he acquired. This case is a good basis to analyze the career path of an...

Topics

General Management Entrepreneuship Professional Career M&A

Areas

Company Policy

Language

Inglés

Type

Caso

Code

DGI-328-E

Resources

Pdf Notas del instructor Vista previa
02/10/2020
Jorge Bernal González-Villegas  |  Salvador García de Lucci

Tras una breve introducción a la empresa Mayoral y a su modelo de negocio (moda infantil, bajo pedido, multicanal —tiendas propias, tiendas multimarca, e-commerce—…), se describen sus Operaciones y las herramientas de planificación. El caso se centra en la construcción del nuevo almacén de distribución, Mayoral 2. Se explican sus almacenes de...

Topics

Política Empresa Mejora continua Operaciones Moda Lean

Areas

Company Policy

Language

Español

Type

Caso

Code

DGI-325

Resources

Pdf Notas del instructor Vista previa Audio
09/09/2020
José Antonio Boccherini Bogert

Just Inc. era una de las start-ups potencialmente más disruptivas de Silicon Valley. Su objetivo era revolucionar la alimentación, desarrollando alimentos nutritivos, respetuosos con el planeta y con sabor excepcional. Bajo el liderazgo de Josh Tetrick, su fundador, la compañía preparaba en 2019 el lanzamiento de Just Meat, carne cultivada a...

Topics

Carne cultivada Foodtech Startup Alimentación Medio Ambiente Disrupción Sostenibilidad

Areas

Company Policy

Language

Español

Type

Caso

Code

DGI-326

Resources

Pdf Vista previa Audio
Showing 5 of 1147 results