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Winnaz. Made in Rwanda

17/09/2019
Manuel González-Toruño
Winnaz is the brand name of the first potato crisps ever made in Rwanda; they are manufactured by Hollanda Fairfoods Ltd. (HFF), a Rwandan-Dutch enterprise founded in 2014. In 2017, Winnaz is the leading brand in Rwanda, and its products are sold in 300 outlets across 3 countries: Rwanda, Uganda, and RD Congo. The case describes its starting point and the challenges its founders and managers are facing in 2017. It shows the opportunities and challenges for commercial food processing in Africa regarding input supply, route-to-market, and how the needed functions should be undertaken along the value chain.
Although the young company has progressed reasonably well so far, many challenges still lay ahead in the path to HFF’s goal: becoming the most popular snack brand in East Africa.

Temas

Food Brand Leadership

Áreas

Política de Empresa

Idioma

Inglés

Tipo

Caso

Páginas

19

Código

DGI-295-E

Recursos

Pdf Notas del instructor Vista previa

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