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Sustainability at Ingka Group (IKEA): Breaking paradigms down

19/04/2022
Enrique Garrido Martínez| Antonio García de Castro| Rocío Reina Paniagua
IKEA was undertaking the most significant overhaul in its history under the principles of becoming more affordable, accessible, and sustainable. One of Ingka Group’s main challenges in creating value was how to be omnichannel, i.e., how to create a business model that, on the one hand, optimized the company’s existing assets and, on the other, made it possible to develop new channels. However, the greatest challenge was climate change. IKEA had committed to being climate positive by 2030. Inspired by that vision, they worked to become positive for people and the planet. But their journey had just begun. There was much to do to develop a sustainable business model.

Temas

Sustainability Ominchannel Net zero Governance Family Business Globalization Climate change Circularity Purpose

Áreas

Política de Empresa

Idioma

Inglés

Tipo

Caso

Páginas

38

Código

DGI-348-E

Recursos

Pdf Notas del instructor Vista previa

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