Alfredo Martín Soldevilla

Law graduate with a Master’s degree in Business Management, he further expanded his academic background through advanced studies in Private International Law, specialising in International Trade, and complemented his education with several executive management programmes, including the DEA and ADECA programmes at San Telmo Business School. With over 30 years of experience leading Sales and Marketing departments in the food and agribusiness industry — negotiating with customers and distributors in more than 70 countries — he decided to establish Go4U International, a consultancy specialising in helping food and agribusiness companies expand internationally and capitalise on the opportunities offered by global markets. He has also shared his professional experience and expertise as a lecturer in Internationalisation Strategy and Marketing across various MBA programmes at business schools. He currently serves as External Lecturer in Market Strategy at San Telmo Business School.