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San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


UNES Supermarkets e il Viaggiator Goloso: Building a Brand

01/10/2018
Julio Audicana Arcas| Jose Andrade Nuñez
UNES is a young company of medium size supermarkets that has starred in a turnaround, evolving from losing money, to achieving it, listening to the market and making brave bets to respond to it ("Every day low prices, private brand, fresh, private brand Premium, pop-up shops, single brand supermarkets, alliance with Amazon, etc.), creating its own business model, "the supermarket against the tide". After several years of launching and managing private brands, UNES finds itself with a "diamond in the rough": Il viaggiator goloso, a Premium brand at an accessible price that does not make the consumer feel poor, and on which he must decide what to do and how far to go in developing it.

Topics

Food Retailer Transformation Premium Channels Unes

Areas

Production, Technology and Operations Management

Language

Inglés

Type

Caso

Pages

42

Code

PI-190-E

Resources

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