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San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


Grupo Exito: A value proposition for all

31/08/2022
Marisa Martínez Jiménez| Jose Andrade Nuñez| Julio Audicana Arcas
Grupo Éxito was a leading retailer in South American retail. However, with the arrival of low-cost, e-commerce, and last-mile delivery in 2019, it began to see its market share eroded in Colombia. Trends in Colombian retail did not help, as consumer habits had changed and now focused more on digitization, last-mile delivery companies, seeking speed and convenience. Along with this, COVID-19 arrived in 2020 and accelerated this change in trends. Éxito's top management asked themselves how to cope with these changing trends and avoid losing market share and points on the bottom line

Topics

Retail Customer Experience Ominchannel Success Ecosystem LATAM Delivery Low Cost Digitalization

Areas

Production, Technology and Operations Management

Language

Inglés

Type

Caso

Pages

23

Code

PI-228-E

Resources

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Consultation price: 6,00€ + 21% VAT

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