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San Telmo Research is the San Telmo Business School’s teaching resources website. Its objective is to provide the academic world with knowledge and access to our teaching resources and promote its use by other professors and business schools.

We have significant case studies and teaching notes at your disposal in Spanish and English, including all types of Spanish and international leading companies.


Estrella Galicia, “Brewers since 1906”

01/05/2014
Anylu Vidal Romero| José Luis García del Pueyo
Estrella Galicia is the main brewery brand of Hijos de Rivera, a centenary family-owned business, leader in its region of origin, Galicia. The little growth potential in its geographical market urges them to design a Strategic Plan in 2009 to expand throughout the rest of Spain, following the first steps of a timid expansion during the 1990s. The Strategic Plan 2009 -2012 forces to fully review the operating model to transform a regional scale company into a national operator with an international vocation. In 2013, the company has to project a new plan with the horizon set in 2016.

Topics

Market Development Fabricación Family Business Policy Commercial Management Organization Compsution General Management

Areas

Sales Management

Language

Inglés

Type

Caso

Pages

42

Code

MI-126-E

Resources

Pdf Notas del instructor Vista previa

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