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Amazon: The total Retailer

01/05/2018
Enrique Garrido Martínez| Anylu Vidal Romero
Amazon was one of the three leading companies in the e-world (together with Google and Facebook) and the world's largest e-commerce business, with annual sales of more than 100 billion USD. This case describes Amazon's business model and e-commerce environment. It is interesting to analyze Amazon's growth-based model and discuss its future. It is also worth exploring its current and future impact on retailing and the position of its offline competitors, especially after Amazon acquired the North American supermarket chain Whole Foods and entered the offline world.

Topics

Distribution Innovation On line/Off line Digital Amazon Operation management Retailer E-Commerce Channels

Areas

Production, Technology and Operations Management

Language

Inglés

Type

Caso

Pages

28

Code

PI-186-E

Resources

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Consultation price: 6,00€ + 21% VAT

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