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CAEI: Driving innovation and profitability in the agricultural sector

29/11/2017
Antonio Villafuerte Martín| Jose Antonio de Cote
CAEI is the second largest producer of sugar cane in the Dominican Republic. In 2010, it undertook a strategic business transformation that resulted in CAEI being, by 2017, one of the most profitable and competitive companies in the sugar industry in the Caribbean. This was achieved mainly thanks to the incorporation of new technologies, the innovations introduced in processes, and a radical change in the way employees were treated and motivated. The case study describes this transformation, as well as the challenges facing the company (and the industry as a whole) in 2017. Difficulties include the WHO recommendations on reducing sugar consumption, competitive dynamics in the international scene, and changes in international trade agreements.

Temas

Productivity Agribusiness Change Management

Áreas

Estrategias de Mercado

Idioma

Inglés

Tipo

Caso

Páginas

26

Código

MI-157-E

Recursos

Pdf Notas del instructor Vista previa

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